CrossTrac
Strategy • Company Mark • Visual Language
Packaging • Brand Implementation
After acquiring a forestry equipment dealership, the client was looking to make major changes. They came to the table with a vision for multiple business ideas and were looking for help envisioning how all of them could come together. A new brand needed to be built, but doing that efficiently and getting the most traction while covering lots of ground was the goal.
Stoss used a strategic process to plan the brand hierarchy of the business concepts being discussed. Focusing on the equipment dealership, with a vision for future growth, a strategy for the brand was put in place. This was followed by creative direction and guidance of the naming of the company, a completely new company mark, and the design of a visual language for the brand. With the foundational elements in place, the brand was further implemented on packaging, fleet graphics, signage, and all other materials necessary to bring this new company to life.
