Irish Setter
Strategy • Product Mark
Visual Language • Packaging
Red Wing Shoe Company
Red Wing Shoe Company wanted a more distinct identity for their Irish Setter brand of products. Something that resonated with the brand’s roots in hunting, while fitting equally well in a work environment. They needed more flexibility for implementing the identity on products and also needed design direction for packaging and other materials.
Stoss began with a strategy for updating the mark to connect with the existing identity while also establishing something new which could breath more life into the Irish Setter brand. A complete collection of marks was designed for use in many different applications. Additionally, an extended visual language was designed for use on packaging and other brand implementation needs.
