Square Root
Strategy • Naming • Product Mark
Visual Language • Packaging
After building an online and social media presence which evolved into bringing a number of products to market, the client was ready to take their brand to the next level. They wanted to build a brand that could match the quality of the product and capture their unique story.
Stoss began by guiding them through a strategic process, identifying key areas which needed to be addressed to help the brand function well. Most importantly, the strategy involved the creative generation of a vision for what the brand would become. A collaborative process led to a new name for the company, new names for the products, and digital naming for use online and in social media. The new brand was polished off with the design of a new product mark, visual language, and a complete collection of product packages.
